Demi Lovato has collaborated with European shoe retailer Deichmann to launch a capsule collection, available from late August, and is set to star in the brand's new campaign, #shoefame.

The ad will feature the Solo hitmaker 'freeing her dancers from large glass cubes in order to dance with them, whilst showcasing her collection', and Lovato commented 'I am so excited to launch my own collaboration with Deichmann, it has been such a fun experience and I can’t wait to see how others express their personal style with the collection'.